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Targeted advertising

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Targeted advertising

What is it?
Targeted advertising (ad targeting) is an advertising with the ability to choose a specific audience by certain characteristics. Thus, ads are shown only to people who might be interested in your offer.

Where is it displayed?
If briefly: on social networks: Facebook, Instagram, Vkontakte, Odnoklassniki, project of Mail.ru

Social networks explicitly collect data about their users. Search engines are engaged in recognition of interests on the basis of search queries – and it’s not always perfect. That is why social networks solve the problems of ensuring the maximum coverage of the audience most successfully.

The minimum fare is 10 000 Kč (420€) per month.

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Aims exactly at
target audience
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You pay only for
desired actions
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Great variety of
ad formats
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Atrracts only
active users
Discounts
Econom

SEO 293 EUR

PPC advertising 142 EUR

Remarketing 13 EUR

One time optimization or
hour of programmer 28 EUR

Price without discount:
476 EUR
Price with discount
367 EUR
Standart

SEO 514 EUR

PPC advertising 185 EUR

Remarketing 13 EUR

One time optimization 73 EUR

8 hours of programmer 228 EUR

Price without discount:
936 EUR
Price with discount
655 EUR
Premium

SEO 1 028 EUR

PPC advertising 228 EUR

Remarketing 13 EUR

One time optimization 147 EUR

8 hours of programmer 228 EUR

Clustering 147 EUR

Detailed web analytics 117 EUR

Price without discount:
1 904 EUR
Price with discount
1 333 EUR
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    Advertising of Français& Food website

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FAQ
How much is targeted advertising?
The price of targeted advertising from 200 € per month.
Advantages of targeted advertising
Targeted advertising has the following advantages:

• good hit in the target audience,
• the possibility to market new products (when there is still no demand for them),
• low price
Retargeting
Retargeting is a way to show your ads to people who have already visited your site. To do this, it is enough to install a special code (it is taken from the settings of the advertising campaign in each social network).

Example: a visitor viewed the product page on the advertiser’s site, but did not make an order. This user is marked by a social network, and advertising of this concrete product is shown to him.nSo advertising is shown to people who have previously shown interest in your product or service.
Following is included in the creation of an advertising campaign in social networks
1. Site analysis
2. Consultation on the advertising topics
3. Consultation on the ad type
4. Creation of a campaign in an advertising account
5. UTM labels
6. Text and ad headlines

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Olga Feoktistova,
head of client relations department Alexander Vaganov